THE MISSION
Our mission with this project was to capture as much as we could as spectators of the event. This project was really designed as a trial to see what was possible.
CLIENT
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THE OUTCOME
We set out on the weekend with high hopes of what we could get shot. As we learned throughout the weekend, shooting from the perspective us a spectator played out to be harder than we had thought.
SERVICES
Media Coverage
THE IMPACT
In the creation of this project, the real impact came in the form of a chance to learn what worked and what didn't. From this, we are looking ahead to next year in hopes to become more involved in the event.
History
The Dew Tour has a rich history, dating back to 2005 when it was first launched as a new concept in action sports events. Since then, it has become one of the most prestigious competitions in the industry, attracting the best athletes from around the world.
The Dew Tour at Copper Mountain is more than just a competition – it's an opportunity for athletes to showcase their skills and push the limits of what's possible in their respective sports. It's also a chance for fans to come together and celebrate their love of winter sports. Beyond the competitions, the Dew Tour at Copper Mountain also offered a range of other activities and entertainment for attendees. There were live music performances, sponsor booths, and athlete meet-and-greets, providing plenty of opportunities for fans to get up close and personal with their favorite athletes.
Reasons of the project
This event has been a staple in the community for some time now and is something we would go to growing up. The opportunity to improve our skills and to shoot a different sport is what intrigued us about this project.
Shooting Day
Full weekend packed with events
Our time on the mountain shooting only consisted of one day. Our plan was to shoot the night events as well but with the chance of unfavorable weather, we decided to head over the pass early just putting us there to shoot for the day. There was plenty to do for all the fans there, from free mountain dew to all sorts of other activities and events to watch and partake in. Hand down to all the competing athletes, it is incredible to see the intensity of what they are doing in person.